As a small to medium sized developer, using
an estate agent is one of the most common ways of marketing and selling your
development in the UK. It is often a simpler, cheaper, quicker and sometimes
the only option when looking to put your development to market. It is very
important therefore that you make sure you chose the right one.
When you choose an estate agent to help you sell your properties, you are putting your faith in them to quickly find a buyer at the best possible price, and see the sale through to completion. But what should you do if things don’t go to plan?
If your current estate agent is
struggling to sell your development or you are not getting the service you were
initially promised, you’d be better off finding someone else who can, right?
If your development has sat on the
market for longer than you expected, viewings have dried up and you aren’t
getting offers close to your asking price, you would be right to question your
agent. Whether you think they aren’t capable of finding a buyer, aren’t putting
in enough effort, or you have fallen out with them for another reason, it might
be time to try something different. The main benefits of changing estate agents
to sell your properties are:
·
Better relationship. If your relationship with your agent breaks down, they’re not
communicating well with you, or worse – they begin avoiding your calls or
messages – it's going to be very difficult for you to continue working with
them. Changing agents can enable you to build a relationship with someone else
who can provide all the help and support you need.
·
Fresh market analysis. If you’ve followed the advice of your existing agent and it’s not
working out, they may have misread the market. Another estate agent can take a fresh look at recent price comparables
and give you a different perspective to go by.
·
Reach new potential buyers. Every estate agent has their own database and marketing channels.
Switching can give you exposure to a new set of potential buyers who have not
yet seen your properties.
·
Fresh enthusiasm. If for whatever reason your current agent doesn’t feel motivated to
prioritise your properties, giving it to someone else who is hungry for the
sale is a good way to get more eyes on your home. It may even make your
existing agent spring into action for one last push before they lose the deal
to a competitor.
·
The marketing will get a refresh: Properties get the most interest when they first come on the market. An
ad that’s been hanging around for a while goes stale as buyers have either
already seen it, or think there must be something wrong with it. A fresh
listing with a new set of photos and description can kickstart the interest
again.
·
Bring new ideas to the table. Your current agent might have run through the usual playbook and be
left completely stumped as to why it has not sold. Another agent with more
experience, market insight or creative thinking might have a few other tricks
up their sleeve to find a buyer.
·
You’ll discover if the agent really is
the problem. If your agent is blaming the market, problems with
the property, or your unrealistic expectations, they might be right. Then
again, trying a different agent will soon reveal if the problems were outside
of their control, or if they were just full of excuses.
At Loveitts, we have a wealth of experience in
selling new homes. We have a dedicated team who purely work on that for you. We
have Sallyanne Wykes, our new homes manager to advise on suggested values for
your development or property, how to best market your properties, what
specification should be included, the best ways to present and the most
effective way to sell your development. We also have Laura Wilson, our land
manager who has her finger on the pulse of land opportunities throughout the
region. She can bring you potential land opportunities for your next
development, advise on land values and keep you up to speed on what is
happening locally. Supporting the managers we have a team of sales people,
sales progressors, co-ordinators and viewing representatives who are all
working hard to sell your properties as quickly as possible for the best
possible price.
Please speak with us to discuss how we can help
your new project succeed. Call us on 024 7625 8421 and speak to Sallyanne, our new
homes manager or email newhomes@loveitts.co.uk.
Loveitts, opening NEW doors since 1843. With you from conception
to completion.